Shelley Huff
Executive Leader & Entrepreneur
Shelley Huff is an experienced executive leader and entrepreneur with over two decades of experience transforming omnichannel brands, driving growth, and leading high-impact transformations at some of the world’s most recognizable companies, including Walmart and Serta Simmons Bedding.
About Shelley Huff
A seasoned CEO, President, and global retail leader, Shelley Huff specializes in developing and executing growth strategies rooted in her deep expertise in retail, technology, and innovation. She has successfully navigated complex business landscapes, from digital transformation to financial restructuring, driving sustainable growth and operational excellence. Most recently, as CEO of Serta Simmons Bedding, she led the company through its post-COVID recovery and a highly complex Chapter 11 restructuring, ensuring long-term stability while revitalizing product innovation, strengthening brand equity, optimizing supply chains, and enhancing commercial execution.
Speaking
Leading with Resilience & Creating Enduring Consumer Experiences
Inspire - Empower - Transform
Shelley Huff is a seasoned leader who knows what it takes to drive transformation in today’s fast-changing consumer landscape. As a former CEO and global retail executive, she has led businesses through turnaround moments, financial restructurings, and industry disruptions—all while building customer experiences that leave a lasting impact. With insights drawn from her leadership at Serta Simmons Bedding, Walmart, and beyond, Shelley shares real-world strategies for leading with resilience, navigating change, and creating brands that truly connect. Her dynamic storytelling and actionable lessons empower audiences to lead with confidence and purpose.
Speaking Inquiries for Online or In Person:
Meredith Klein, Publicist
[email protected]
Speaking
Leading with Resilience & Creating Enduring Consumer Experiences
Inspire - Empower - Transform
Shelley Huff is a seasoned leader who knows what it takes to drive transformation in today’s fast-changing consumer landscape. As a former CEO and global retail executive, she has led businesses through turnaround moments, financial restructurings, and industry disruptions—all while building customer experiences that leave a lasting impact. With insights drawn from her leadership at Serta Simmons Bedding, Walmart, and beyond, Shelley shares real-world strategies for leading with resilience, navigating change, and creating brands that truly connect. Her dynamic storytelling and actionable lessons empower audiences to lead with confidence and purpose.
Speaking Inquiries for Online or In Person:
Meredith Klein, Publicist
[email protected]
Strategic Guidance
For Leaders in Retail & Consumer Goods
Advise - Innovate - Grow
Huff Advisory, LLC provides strategic advisory services for C-level executives, private equity, venture capital, and institutional investors in the retail and consumer goods sectors. Founded by Shelley Huff, a seasoned CEO and global retail leader, Huff Advisory helps businesses navigate transformation, optimize growth strategies, and enhance brand impact. With deep expertise in strategy, brand development, merchandising, product innovation, partnerships, eCommerce, omni-channel retail, and AI-driven consumer experiences, Shelley offers actionable insights that drive results. Whether guiding leadership teams through pivotal transitions or unlocking new market opportunities, Huff Advisory delivers the expertise needed to lead with confidence and create lasting value.
Strategic Focus
A visionary and results-driven leader, Shelley combines strategic focus with a servant leadership approach, fostering cultures of integrity, empowerment, and engagement. Her ability to unlock growth potential and drive efficiency has consistently delivered exceptional outcomes for the organizations she has led.
ARTICLES
Executive Inc.: How Tuft and Needle's new CEO upgraded her professional toolkit to take on new challenges
Contact
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